MASTERS COURSE
in
International Sales Coaching Practicioner
Learn the techniques and tools to boost your Business via the first dedicated Master in Europe
Request informationNext Masters Course Edition starting the 4th of February 2022
Click here to check the appointmentsWhat is sales coaching?
What does a sales Coach do?
What is interucltural coaching?

The principal Coaching Associations to which our Coaches are associated and of which they respect the ethic code are:



Who is the course aimed at?
The Master is designed to those that want to start the profession of Coaching in internationally focused businesses and organizations and covers roles such as:
- Sales Manager
- Purchasing Manager
- Export Manager
- Export Sales Director
- International Business Manager
- Businesswoman and Businessman
- HR Manager
- Marketing Manager
- Import-export office personnel
- Corporate Consultants
- Temporary Export Manager
- Business Consultants
TEACHING METHOD
The method used is learning by doing and cooperative learning.
Each participant will be included in a group of 3 peers for your continuous training and skills development during each session and module.
18 hours of distance learning
via the Zoom platform in synchronous mode
21 hours in-house attendance
of which part will be outdoors
12 hours of independent training
essential for passing the final exam
8 hours of laboratory (compulsory)
of peer to peer Coaching
Mandatory attendance
at least 80% of the hourly amount
Sessions recorded
available till the end of the Master
The master is open to everyone but has a closed number
(min. 5 max. 10 people every presentation)

Periodic Evaluations
through the online evaluation questionnaire, with open and multiple choice questions. The test will be evaluated with a numeric score from 1 to 5

Live Sales session trial
from each participant with feedback from the Coaches and the other peers to reinforce continuous learning. The test will be evaluated with a numeric evaluation from 1 to 5.

Final test
consists in an evaluation questionnaire with open questions and a project wirh peers of Group Coaching in a 45 minitues sale session.
As for the periodic evaluation, the final test will be evaluated numerically.
The final evaluation is made up from the weighted average of the single tests and the final on site test.
CONTENTS OF THE MASTER
International Sales Coaching Practicioner (ISCP)

Download the complete program and lessons' calendar
Resources and tools for the masters course

50 hours
Of high level experiential trainin

Teaching Material
Published on the Academy and available to participants till the end of the Master

Recording of the course
Available to participants till the end of the Master

Coach Handbook for International Business
With all the practical steps of Coaching, tools and worksheets to continue the work independently

Free access to our video-courses
Available on the Academy for the duration of the masters

Group Coaching sessions for international Business
Free access to CDP for the duration of the masters

Case History and testimonies
Of entrepreneurs, Export Managers and Global Sales Directors of internationally successful companies

One personal tutor
For clarification and as a point of contact

Secretary
For any questions and technical information
COURSE TIMING
- Assessment & ammission interview: December 2021
- Kick off - Start up: February 4th 2022
- In-house Weekend: 1st to 3rd April 2022
- Final exam: 2nd & 3rd April 2022
Total 50 hours
Self-training takes about 12 hours and is essential for passing the final exam (the hours are calculated on the basis of an average commitment and may vary depending on the commitment and learning ability of each participant).

TEACHERS

Lucilla Rizzini
28 years of international business experience as Export Manager, Key Account Manager, Marketing Manager & Global Sales Director
Business and Team Coach AICP and ICF
Professional Certified Coach PCC ICF
Intercultural communication expert for international business
Export Coach & Consultant
Professor of internationalization in new markets at the Master of the CIS/ University of Verona
Scientific Director of the Master in Coaching for International Business

Elisabetta Russo
Over 20 years of international business experience as Export Developer, Export Manager & Temporary Export Manager
Business Coach & Trainer in internationalization courses with focus on organizational well-being
Business & Team Coach AICP and ACOI

Sonia Casalicchio
Business & Team Coach in companies such as TLC, Internet Company and Digital Media Agency, Trainer specialized in Digital Communication
Consultant in digital business communication and digital transformation processes
Former Member of the Board of Directors of AICP (Italian Association of Coach Professionals)
Currently Member of the AICP Ethics Committee
TUTOR

Laura Busecchian
Professional Coach
SECRETARY

Daniela Rizzini
Secretary

All our teachers strongly believe in Life Long Learning.
To achieve great success it is essential to invest in yourself and that is why continuing training is a must for every member of our team and is our guiding value.

International Sales Coaching Practicioner (ISCP)
€2.370 + VAT
For those who have attended the Coaching Foundations Course the fee is €1,870 + VAT
I WANT TO APPLYAre you interested in our master?
Ask for more information
What do the participants of our master say

Maura Donati
Sales & Marketing Manager @DONATI S.p.a.
I got to know Ellecubica in 2018 and attended many of their courses: from effective phone call for export, effective complaint management to powerful performance booster. When I signed up I knew it would be an enrichment, but I did not expect to find inspiration and concrete tools to improve the business abroad. I highly recommend to anyone who works in the international enviroment to participate to the Master In Coaching for International Business.

Adriano Ioli
Commercial Director @San Faustino Label Srl
I met Lucilla four years ago and at that exact moment the spark of admiration was lit. I followed and made follow to all the staff three different courses, and we will continue to work with the professionals of Ellecubica because, more than others, they make us feel at ease, support us and guide us towards growth. Lucilla, as director of the Master, deserves all my sincere admiration because she is a highly trained professional, very positive and above all very, very correct.

Giovanni Pasqua
Global Sales Director @Planichem Srl
For years I have been following all the courses that the Ellecubica Team offers, as I find them valid, effective and contextualized for those who, like me, work in the international enviroment. The Master in Coaching for the International Business offers incredible opportunities for personal and professional growth and opens new windows on the world: I discovered how the Coach Approach can boost international sales. I highly recommend participation in this Master.

Marcela Schiaffini
International Sales Representative @LED Spa
Ellecubica is a guarantee for the training of those who, like me, work in the international enviroment. Up to date, alongside those who want to learn more. There is no university, school, business school that holds. Very happy to have "run into" Lucilla and her Team. Getting attached to you is automatic: the Master really changed my life. Fantastic!
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